Who this course is for
Run paid campaigns that pay back. Plan, build and optimise Google and Meta ads with AI in the loop, built for real budgets and delivered by the founder.
- Marketers responsible for paid acquisition and lead generation
- SME owners spending on ads without a clear return
- Agency and in-house performance marketers
- Growth and demand generation teams
What you will learn
Module 1: Performance marketing fundamentals
Campaign objectives, the auction, and the metrics that decide whether paid media makes or loses money.
Module 2: Google Ads that convert
Search, Performance Max and YouTube. Structure, keywords, and AI-assisted ad copy that wins the click and the conversion.
Module 3: Meta Ads for local audiences
Facebook and Instagram campaign structure, audience targeting, and creative that stops the scroll.
Module 4: Creative, testing and AI in the loop
Use AI to generate and test ad variations fast, and read the results without fooling yourself.
Module 5: Budgeting, attribution and scaling
Set budgets, understand attribution, and scale what works while cutting what does not.
Learn from the founder
Prashant Shinde
Twenty plus years of training delivery and 75,000+ professionals trained across 140+ countries. Prashant designs and leads every Agile Visa flagship programme and partners with organisations across Malaysia as a strategic learning and development advisor.
Upcoming cohorts
| Cohort | Format | Status |
|---|---|---|
| Monthly public cohorts, Kuala Lumpur and online | 2 days / 14 hours, blended | Open for registration |
| Private in-house cohort, your dates | On site at your office | Book a date |
Confirmed public cohort dates are shared on enquiry. Private cohorts run on dates that suit your team.
Frequently asked questions
How much does Performance Marketing: Google & Meta Ads cost in Malaysia?
This programme runs as a private, in-house cohort priced per engagement.
Is this course HRD Corp claimable?
Our founder, Prashant Shinde, is HRD Corp Accredited Trainer. Agile Visa is not yet an HRD Corp registered training provider, so these programmes are not HRD Corp claimable at this time.
Who is this course for?
Marketers responsible for paid acquisition and lead generation. SME owners spending on ads without a clear return. Agency and in-house performance marketers. Growth and demand generation teams.
Who delivers the training?
The programme is founder designed by Prashant Shinde, an ICAgile accredited and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Last reviewed: 8 June 2026 by Prashant Shinde, Founder, ICAgile accredited and HRD Corp Accredited Trainer.
Run this as a private cohort for your team
We deliver Performance Marketing: Google & Meta Ads as an in-house cohort built around your real projects and tools, starting with a Training Needs Analysis. Structured for HRD Corp registered employers.
Talk to us about a cohort