What this course covers
Applying agile practice to marketing work: validated learning with customers, prioritising a marketing backlog, running campaigns in short cycles, and measuring what actually moves the needle.
Who it is for
- Marketing managers
- Campaign and brand teams
- Digital marketing specialists
- Customer experience and communications professionals
What you will cover
1. The agile marketing mindset and why marketing needs it
2. Customer-centricity and validated learning
Testing assumptions before spending budget.
3. Agile marketing practices and frameworks
Scrum, Kanban and hybrid approaches for marketing teams.
4. Planning and prioritising marketing work in short cycles
5. Metrics, feedback and continuous improvement in marketing
How it runs
2 days / 14 hours, delivered live by the founder, on site at your premises anywhere in Malaysia or online for distributed teams. Content is tailored to your tools, your processes and the work your people already do.
HRD Corp claimable for eligible Malaysian employers.
Frequently asked
How much does Agility in Marketing cost in Malaysia?
This programme runs as a private, in-house cohort for your team, priced per engagement rather than per seat. Tell us the group size and format and we will send a quotation.
Is this course HRD Corp claimable?
Yes. Agile Visa Sdn Bhd is an HRD Corp Registered Training Provider, so this programme is HRD Corp claimable for eligible Malaysian employers, subject to your levy balance and HRD Corp approval of the grant application.
Who is this course for?
Marketing managers. Campaign and brand teams. Digital marketing specialists. Customer experience and communications professionals.
How long is Agility in Marketing?
2 days / 14 hours, delivered live and instructor-led, on site at your premises or online.
Who delivers the training?
Prashant Shinde, founder of Agile Visa, an ICAgile accredited trainer and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Bring Agility in Marketing to your team
Private cohorts for your organisation, tailored to your sector. Tell us the group size and we will send a quotation.
Request a quoteLast reviewed 2026-08-24 by Prashant Shinde, Founder and Lead Trainer.