What this course covers
Writing that moves people to act, applied to proposals, campaigns, web copy and internal business cases.
Who it is for
- Marketing
- Communications
- Sales
- Product and business development staff who write to persuade
What you will cover
1. What persuasion actually requires, and why features do not persuade
2. Understanding the reader
Motivation, objection and decision criteria.
3. Headlines, hooks and openings that survive the first three seconds
4. Copywriting structures for proposals, landing pages, emails and social
5. Writing a business case that gets funded
6. Calls to action, and the reasons people do not respond to them
7. Editing ruthlessly, and AI-assisted drafting with brand voice control
How it runs
1 day / 7 hours, delivered live by the founder, on site at your premises anywhere in Malaysia or online for distributed teams. Content is tailored to your tools, your processes and the work your people already do.
HRD Corp claimable for eligible Malaysian employers.
Frequently asked
How much does Copywriting and Persuasive Business Writing cost in Malaysia?
This programme runs as a private, in-house cohort for your team, priced per engagement rather than per seat. Tell us the group size and format and we will send a quotation.
Is this course HRD Corp claimable?
Yes. Agile Visa Sdn Bhd is an HRD Corp Registered Training Provider, so this programme is HRD Corp claimable for eligible Malaysian employers, subject to your levy balance and HRD Corp approval of the grant application.
Who is this course for?
Marketing. Communications. Sales. Product and business development staff who write to persuade.
How long is Copywriting and Persuasive Business Writing?
1 day / 7 hours, delivered live and instructor-led, on site at your premises or online.
Who delivers the training?
Prashant Shinde, founder of Agile Visa, an ICAgile accredited trainer and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Bring Copywriting and Persuasive Business Writing to your team
Private cohorts for your organisation, tailored to your sector. Tell us the group size and we will send a quotation.
Request a quoteLast reviewed 2026-08-24 by Prashant Shinde, Founder and Lead Trainer.