What this course covers
Measuring marketing honestly. Participants build a measurement plan and confront the attribution problems that make most reporting optimistic.
Who it is for
- Marketing analysts and managers
- Digital marketing staff
- Anyone accountable for marketing spend
What you will cover
1. Deciding what to measure
Working back from the business outcome rather than forward from available data.
2. Tracking and data collection
Getting reliable data, and the consent and privacy constraints on it.
3. Attribution
Why every model is wrong, and choosing one you will use consistently.
4. Testing
Running a comparison that actually tells you something.
5. Reporting to management
A report that supports a decision instead of defending a budget.
How it runs
1 day / 7 hours, delivered live by the founder, on site at your premises anywhere in Malaysia or online for distributed teams. Content is tailored to your tools, your processes and the work your people already do.
HRD Corp claimable for eligible Malaysian employers.
Frequently asked
How much does Marketing Analytics and Campaign Measurement cost in Malaysia?
This programme runs as a private, in-house cohort for your team, priced per engagement rather than per seat. Tell us the group size and format and we will send a quotation.
Is this course HRD Corp claimable?
Yes. Agile Visa Sdn Bhd is an HRD Corp Registered Training Provider, so this programme is HRD Corp claimable for eligible Malaysian employers, subject to your levy balance and HRD Corp approval of the grant application.
Who is this course for?
Marketing analysts and managers. Digital marketing staff. Anyone accountable for marketing spend.
How long is Marketing Analytics and Campaign Measurement?
1 day / 7 hours, delivered live and instructor-led, on site at your premises or online.
Who delivers the training?
Prashant Shinde, founder of Agile Visa, an ICAgile accredited trainer and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Bring Marketing Analytics and Campaign Measurement to your team
Private cohorts for your organisation, tailored to your sector. Tell us the group size and we will send a quotation.
Request a quoteLast reviewed 2026-08-24 by Prashant Shinde, Founder and Lead Trainer.