What this course covers
Building a digital marketing plan that produces enquiries. Participants work on their own organisation and leave with a channel plan and a measurement approach.
Who it is for
- Marketing staff and managers
- Business owners doing their own marketing
- Sales teams supporting demand generation
What you will cover
1. Audience and positioning
Deciding who you are for before deciding where to advertise.
2. The channel mix
Search, social, email and content, and what each is genuinely good at.
3. Content that earns attention
Producing material a buyer would seek out rather than tolerate.
4. Paid media basics
Budget, targeting and the discipline of stopping what does not work.
5. Measurement
Attribution, the metrics worth reporting and the ones that flatter.
6. Building the plan
A realistic quarter of activity for the resources actually available.
How it runs
2 days / 14 hours, delivered live by the founder, on site at your premises anywhere in Malaysia or online for distributed teams. Content is tailored to your tools, your processes and the work your people already do.
HRD Corp claimable for eligible Malaysian employers.
Frequently asked
How much does Digital Marketing Strategy and Execution cost in Malaysia?
This programme runs as a private, in-house cohort for your team, priced per engagement rather than per seat. Tell us the group size and format and we will send a quotation.
Is this course HRD Corp claimable?
Yes. Agile Visa Sdn Bhd is an HRD Corp Registered Training Provider, so this programme is HRD Corp claimable for eligible Malaysian employers, subject to your levy balance and HRD Corp approval of the grant application.
Who is this course for?
Marketing staff and managers. Business owners doing their own marketing. Sales teams supporting demand generation.
How long is Digital Marketing Strategy and Execution?
2 days / 14 hours, delivered live and instructor-led, on site at your premises or online.
Who delivers the training?
Prashant Shinde, founder of Agile Visa, an ICAgile accredited trainer and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Bring Digital Marketing Strategy and Execution to your team
Private cohorts for your organisation, tailored to your sector. Tell us the group size and we will send a quotation.
Request a quoteLast reviewed 2026-08-24 by Prashant Shinde, Founder and Lead Trainer.