Who this course is for
Make decisions from data, not guesses. Set up GA4, build the dashboards that matter, and use AI to find the story in your numbers, delivered by the founder.
- Marketers responsible for reporting and performance
- Growth and demand generation teams
- SME owners who want clarity on what works
- Anyone moving from vanity metrics to real decisions
What you will learn
Module 1: Measurement strategy first
Define the questions and metrics that matter before touching a tool.
Module 2: GA4 set up right
Events, conversions and key reports in GA4, explained for marketers, not engineers.
Module 3: Dashboards that drive decisions
Build clear Looker Studio dashboards your team and leaders will actually use.
Module 4: Attribution and the customer journey
Understand channels, attribution models, and where value is really created.
Module 5: AI-assisted analysis and reporting
Use AI to summarise data, spot trends, and turn numbers into a story and an action plan.
Learn from the founder
Prashant Shinde
Twenty plus years of training delivery and 75,000+ professionals trained across 140+ countries. Prashant designs and leads every Agile Visa flagship programme and partners with organisations across Malaysia as a strategic learning and development advisor.
Upcoming cohorts
| Cohort | Format | Status |
|---|---|---|
| Monthly public cohorts, Kuala Lumpur and online | 2 days / 14 hours, blended | Open for registration |
| Private in-house cohort, your dates | On site at your office | Book a date |
Confirmed public cohort dates are shared on enquiry. Private cohorts run on dates that suit your team.
Frequently asked questions
How much does Marketing Analytics & GA4 cost in Malaysia?
This programme runs as a private, in-house cohort priced per engagement.
Is this course HRD Corp claimable?
Our founder, Prashant Shinde, is HRD Corp Accredited Trainer. Agile Visa is not yet an HRD Corp registered training provider, so these programmes are not HRD Corp claimable at this time.
Who is this course for?
Marketers responsible for reporting and performance. Growth and demand generation teams. SME owners who want clarity on what works. Anyone moving from vanity metrics to real decisions.
Who delivers the training?
The programme is founder designed by Prashant Shinde, an ICAgile accredited and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Last reviewed: 8 June 2026 by Prashant Shinde, Founder, ICAgile accredited and HRD Corp Accredited Trainer.
Run this as a private cohort for your team
We deliver Marketing Analytics & GA4 as an in-house cohort built around your real projects and tools, starting with a Training Needs Analysis. Structured for HRD Corp registered employers.
Talk to us about a cohort