What you will be able to do
- Clear answers to the four product questions
- A problem framed from two sides before you pick a solution
- An outcome based roadmap instead of a feature list
- Cheap tests for your riskiest assumptions
What we cover
| Topic | What you do |
|---|---|
| What a product is | Tell products from projects, and see what shapes product work. |
| Customers, markets and problems | Frame the problem worth solving and write a value proposition. |
| Vision, strategy and priorities | Use strategy to make trade-offs and rank your options. |
| Outcome based planning and roadmaps | Rewrite features as outcomes and plan around them. |
| Continuous discovery | Build a weekly discovery habit and test risky assumptions. |
| Launch and lifecycle decisions | Decide when to sustain, iterate or retire a product. |
Who it is for
Business, technology, operations, marketing, finance and strategy people, new product managers and product owners, project managers moving into product work, and leaders who fund products. No product experience needed.
How the course runs
- In person: one day, 6 live hours
- Live online: two sessions of 3 hours
- Before class: a short video and a one page read
How to earn the ICA Product Management Professional Certification
The ICA Product Management Professional Certification (ICP-PRD) is 1 core certification plus at least 2 of the specialized certifications below, in any order.
Your pathway
Our suggested route: this core course plus two specialized certifications that build on it.
Product ManagementAll 17 specialized certifications that count
How you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Product Management certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Product Management Professional Certification?
The ICA Product Management Professional Certification (ICP-PRD) is the Product Management core certification (IC-PDMT) plus at least 2 of the 17 specialized certifications that count toward it, in any order.
How long is the Product Management core course?
6 live hours: one day in person, or two live online sessions of 3 hours. Before class you watch a short video and go through a one page read.
Which specialized certifications count toward the ICA Product Management Professional Certification?
17 specialized certifications count, including Product Discovery and Experimentation, Measuring Product Value, Product Strategy and Roadmapping, Stakeholder Alignment and AI for Product Discovery. The full list is on this page.
How do I earn the Product Management certification?
Attend every session in full and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Product Management certification badge.
Can my team take Product Management together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
I hold ICP-PDM. How does it relate to Product Management?
ICA maps the Product Management course (ICP-PDM) to the Product Management core certification (IC-PDMT). Your ICP-PDM certificate stays valid for life, with no renewal fee.
Interested in Product Management?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us