What you will be able to do
- Clear customer and business outcomes, not just outputs
- Three metrics you can trust, and where each falls short
- A measurement plan that fits the product's stage
- A decision backed by evidence, with its blind spots named
What we cover
| Topic | What you do |
|---|---|
| Defining product value and outcomes | Separate outputs from the outcomes that matter. |
| Selecting product metrics | Pick metrics for an outcome and know where each falls short. |
| Adapting metrics to context | Measure differently for a pilot and for a roll out. |
| Using evidence to decide | Recommend a decision and admit what the evidence cannot say. |
Who it is for
Product owners and managers, business analysts, project and delivery leads, marketing and operations people, and leaders who fund products and read their reports. No statistics background needed.
How the course runs
- One session of 3 live hours
- In person or live online
How it counts toward an ICA professional certification
Measuring Product Value counts toward 2 professional certifications. An ICA professional certification is 1 core certification plus at least 2 of the specialized certifications listed for it, in any order. The same specialized certification can count toward more than one professional certification.
A suggested pathway
One way to earn the ICA Product Management Professional Certification: the core certification plus two specialized certifications, including this one.
Product Management
Measuring Product Value
Stakeholder AlignmentHow you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Measuring Product Value certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Measuring Product Value certification?
Measuring Product Value (IC-MPDV) is a specialized certification from ICA, the International Certification Alliance (formerly ICAgile). A practical session for anyone who builds, funds or reports on products. You measure one real product pilot and use the evidence to recommend a decision.
How long is the Measuring Product Value course?
One session of 3 live hours, in person or live online.
Does Measuring Product Value count toward an ICA professional certification?
Yes. It counts toward the ICA Product Management Professional Certification and ICA Analytical Thinking Professional Certification. Each ICA professional certification is 1 core certification plus at least 2 specialized certifications, in any order.
How do I earn the Measuring Product Value certification?
Attend the whole session and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Measuring Product Value certification badge.
Can my team take Measuring Product Value together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
I hold ICP-APO. How does it relate to Measuring Product Value?
ICA maps the Agile Product Ownership course (ICP-APO) to the Measuring Product Value certification (IC-MPDV). Your ICP-APO certificate stays valid for life, with no renewal fee.
Interested in Measuring Product Value?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us