What you will be able to do
- Your riskiest assumptions, ranked by doubt and impact
- The right test for each assumption, quick or thorough
- Experiment plans that say up front what each result means
- A clear call to go on, change course, pause or learn more
What we cover
| Topic | What you do |
|---|---|
| Finding and ranking assumptions | List value, usability, feasibility and business risks. |
| Ways to test assumptions | Match the test to the risk, from interviews to prototypes. |
| Designing credible experiments | Set the hypothesis, who takes part and what results mean. |
| Turning evidence into decisions | Read results honestly and decide the next step. |
Who it is for
Product managers and owners, designers, business analysts, founders, innovation teams and anyone who decides what to build. No research background needed.
How the course runs
- One session of 3 live hours
- In person or live online
How it counts toward an ICA professional certification
Product Discovery and Experimentation counts toward 2 professional certifications. An ICA professional certification is 1 core certification plus at least 2 of the specialized certifications listed for it, in any order. The same specialized certification can count toward more than one professional certification.
A suggested pathway
One way to earn the ICA Product Management Professional Certification: the core certification plus two specialized certifications, including this one.
Product Management
Product Discovery and Experimentation
Stakeholder AlignmentHow you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Product Discovery and Experimentation certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Product Discovery and Experimentation certification?
Product Discovery and Experimentation (IC-PDEM) is a specialized certification from ICA, the International Certification Alliance (formerly ICAgile). Find the riskiest assumptions behind a product, test them before you build, and turn the evidence into a clear next step.
How long is the Product Discovery and Experimentation course?
One session of 3 live hours, in person or live online.
Does Product Discovery and Experimentation count toward an ICA professional certification?
Yes. It counts toward the ICA Product Management Professional Certification and ICA Analytical Thinking Professional Certification. Each ICA professional certification is 1 core certification plus at least 2 specialized certifications, in any order.
How do I earn the Product Discovery and Experimentation certification?
Attend the whole session and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Product Discovery and Experimentation certification badge.
Can my team take Product Discovery and Experimentation together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
Interested in Product Discovery and Experimentation?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us