AI for Product Strategy
Harness AI for market analysis, customer segmentation, and strategic foresight. Product strategy must be powered by data and intelligence.
Who this is for, and who it isn't
Built for
- Senior PMs and product leads
- Strategy heads in product orgs
- Founders shaping product strategy
- VP Product and CPO candidates
- Consultants advising on product strategy
Not for
- Tactical execution PMs (try ICP-APO)
- Engineers and pure design folks
- People without strategic accountability
AI is reshaping competitive analysis, segmentation, and foresight. Strategists who do not use it operate with last year's data.
Strategy decks built over weeks are obsolete by presentation day. AI accelerates market analysis, segmentation, competitive monitoring, and scenario planning to near-real-time. Product leaders who adopt AI-augmented strategy refresh quarterly with current signal. The rest defend yearly strategies that are already stale.
The transformation
Before AI-PS
- Strategy decks take weeks to build
- Segmentation feels stale on day of presentation
- Foresight is best guesses
- Strategy refreshes annually (or never)
- Competitive intel weeks behind
After AI-PS
- AI-assisted segmentation refreshes weekly
- Real-time competitor and market data
- Strategy refreshes quarterly with new signal
- Scenario planning built into every quarter
- Foresight grounded in current data
Measurable outcomes
- Faster strategy refresh cycles
- More scenarios explored per quarter
- Strategy connected to current customer and market signal
- Trusted strategic advisor status
- Positioned for VP Product and CPO roles
Curriculum & certification
Executive overview
3 hours of immersive, live virtual learning. Gain hands-on experience using AI to enhance core product planning and strategy.
Curriculum architecture
- Generate Smarter Roadmaps
- Strategic objectives and business goals alignment
- Prioritize with Confidence
- Apply AI-supported frameworks
- Design Outcome-Oriented Releases
Why this course
Certification criteria
Accredited by ICAgile. Includes ongoing assessment throughout the class and a final practical assessment.
Prerequisites
Basic knowledge of what AI is, agile principles, values, and mindset.
Related pathways
Most learners pair this with one of these next:
Beyond the certification
Every cohort comes with all of the following:
- ICAgile AI for Product Strategy micro-credential (recognized globally)
- 140+ Agile & Professional Tools Library (free lifetime access)
- Alumni network access (peer support and ongoing updates)
- AI-Agile Operating Model Framework (live on agilevisa.com)
- Case Studies: 10 real Agile + AI transformations (before/after metrics)
- AI Toolkit Reference (strategy prompts, scenario patterns, segmentation flows)
Included with your seat
- Materials are yours once shared
- Alumni network for peer support
- Be part of our mission to democratize AI + Agile
A global community of practitioners
Risk of waiting vs reward of moving
If you wait
- Strategy decks obsolete on day of presentation
- Competitors with AI-driven strategy outpace you
- Career caps at senior PM (no path to VP)
- Board conversations feel reactive not strategic
- Strategy decoupled from execution
If you move
- Trusted strategic advisor
- Voice in board and exec conversations
- Positioned for VP Product and CPO roles
- Skills transfer across B2B, B2C, platform
- Reputation for adaptive product strategy
Live cohort. One time.
Earned in one live class. No exam.
Why? Because AI-augmented strategy adapts faster than the market. We're betting on it. You should too. Our alumni shape product strategy with current data.
Training 6+ practitioners? Talk to us.
For groups of 6 or more, we run dedicated cohorts with custom case studies, volume pricing, and post-cohort coaching. Most quotes go out within 24 hours.
What's in a corporate cohort
- Dedicated cohort for your team only
- Custom case studies from your industry
- Volume pricing for 6+ seats
- Trainer-led + AI-augmented delivery
- Cohort alumni network
- Optional executive briefing for sponsors
Payment plan
Ready to reserve your seat?
See all upcoming cohorts, local pricing, and faculty. Reserve in under 60 seconds.
Frequently asked
What is the ICAgile AI for Product Strategy micro-credential? +
AI for Product Strategy is an ICAgile micro-credential. ICAgile calls it a micro-credential rather than a certification: a short, skill-focused credential you earn in one 3-hour live class. The class teaches product leaders to use generative AI to analyse market trends, segment customers and build adaptive, data-driven product strategies.
How does AI for Product Strategy help me and my team? +
You practise using AI for market analysis, customer segmentation and competitive research, and for connecting strategic objectives to roadmaps and releases. For your team, strategy can be refreshed with current market and customer signals instead of once a year.
Which job roles does AI for Product Strategy prepare me for? +
It suits senior product managers and product leads, directors and heads of product, strategy heads in product organisations, founders shaping product strategy, and consultants who advise on product strategy.
How much does the AI for Product Strategy micro-credential cost? +
The live online AI for Product Strategy micro-credential costs US$399 per seat. The price box on this page shows the seat price for your country, in your local currency, and checkout charges that amount.
When is the next AI for Product Strategy class? +
The next live online AI for Product Strategy classes are: November 20, 2026, 1 PM - 4 PM Singapore / 4 PM - 7 PM Sydney. January 6, 2027, 1 PM - 4 PM Singapore / 4 PM - 7 PM Sydney. Open Upcoming Schedules on this page to book a seat. Companies with 6 or more people can also ask us for private dates.
Is AI for Product Strategy live online or in person? +
Public AI for Product Strategy classes run live online with a trainer. For company teams we also run private classes, on-site at your premises or live online. Delivered in English. Trainers for Arabic, Spanish, Bahasa Malaysia, German or French can be arranged for company cohorts on request.
How long is the AI for Product Strategy class? +
AI for Product Strategy is a 3-hour live class. Upcoming classes run as 1 session x 3 hrs.
Is there a discount on AI for Product Strategy? +
AI for Product Strategy is not sold as part of a combo. For 6 or more people from one company, we run a private class with company pricing: ask us for a quote.
Can my company pay by invoice or purchase order? +
Yes. Company buyers: send the form; we quote, accept purchase orders, complete your supplier onboarding forms (including W-8BEN-E on request), and share tax, insurance and data protection documents directly with your procurement team. Read more: Company invoice or purchase order.
Can I cancel or move my seat? +
Yes. With 16 or more days notice before the first class day, you get a 90% refund; the 10% administrative fee is non-refundable. With 8 to 15 days notice, you get a 50% refund, or you can move once to a later cohort for a 10% administrative fee, which is non-refundable. With 7 days notice or less, there is no refund. Full terms: refund policy.
What is included with an AI for Product Strategy seat? +
Every seat includes the 3-hour live, ICAgile-accredited class and your ICAgile AI for Product Strategy micro-credential. The extras that come with every class, such as alumni network access, are listed under What's included on this page.
Are there prerequisites for AI for Product Strategy? +
There are no formal entry requirements. We recommend a basic understanding of what AI is and of agile principles, values and mindset. You do not need to code.
Is there an exam for the AI for Product Strategy micro-credential? +
No. There is no exam. You earn the AI for Product Strategy micro-credential by taking part in the full live class, including its hands-on exercises with AI tools and a final practical assessment. The micro-credential is then issued to you.
Does the ICAgile AI for Product Strategy credential expire? +
No. This ICAgile micro-credential is lifetime and never requires annual maintenance fees or continuing education credits.
Do I need technical or data science experience for this course? +
No. This course is designed for strategic product leaders, not developers. You will learn to use conversational AI tools to process complex market data and frameworks without writing any code.
How can AI help with competitive market analysis? +
AI can quickly synthesize large volumes of competitor reviews, financial reports, and feature releases, helping you identify market gaps and strategic advantages much faster than manual research.
Will AI build my product roadmap for me? +
AI acts as a powerful thought partner, generating dynamic, outcome-oriented roadmap options based on your strategic inputs. You then refine these outputs using your human judgment and business context.
Does this course cover customer segmentation? +
Yes. You will learn advanced prompt engineering techniques to instruct AI to analyze broad market data and generate highly specific, actionable customer segments and buyer personas.
What AI tools will we use during the class? +
The training focuses on utilizing leading Large Language Models (LLMs) such as ChatGPT, Claude, or Gemini to execute complex strategic frameworks, scenario planning, and market analysis.
How does AI ensure my product strategy remains adaptive? +
By continuously feeding AI the latest market signals and customer feedback, you can rapidly simulate 'what-if' scenarios, allowing your strategy to pivot safely before major market disruptions occur.
