What you will be able to do
- A map of the forces that shape your industry's profits
- A test of whether your advantage is hard to copy
- A clear position, and the options you choose to give up
- A short list of priorities, and what to stop doing
What we cover
| Topic | What you do |
|---|---|
| What strategy really is | Tell strategy apart from doing the same things better. |
| Creating value and keeping it | Judge how much value you keep, and who else gains or loses. |
| Analysing your competitive position | Map industry forces and test whether your edge will last. |
| Choosing how to compete | Decide what to be known for, and what you will give up. |
| Business model and growth | Match your model to your position and pick a growth path. |
| Executing and sustaining strategy | Fund what has potential, stop the rest and test assumptions. |
Who it is for
Managers and team leads, product, finance, marketing, sales and operations people, and anyone who contributes to strategy, not only strategy teams. No strategy background needed.
How the course runs
- In person: one day, 6 live hours
- Live online: two sessions of 3 hours
- Before class: a short video and a one page read
How to earn the ICA Business Strategy Professional Certification
The ICA Business Strategy Professional Certification (ICP-STR) is 1 core certification plus at least 2 of the specialized certifications below, in any order.
Your pathway
Our suggested route: this core course plus two specialized certifications that build on it.
Business StrategyAll 11 specialized certifications that count
How you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Business Strategy certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Business Strategy Professional Certification?
The ICA Business Strategy Professional Certification (ICP-STR) is the Business Strategy core certification (IC-BSSY) plus at least 2 of the 11 specialized certifications that count toward it, in any order.
How long is the Business Strategy core course?
6 live hours: one day in person, or two live online sessions of 3 hours. Before class you watch a short video and go through a one page read.
Which specialized certifications count toward the ICA Business Strategy Professional Certification?
11 specialized certifications count, including Business Model Design, Competitive Analysis and Positioning, Growth Strategy, Strategy Execution and Prioritization and AI for Product Strategy. The full list is on this page.
How do I earn the Business Strategy certification?
Attend every session in full and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Business Strategy certification badge.
Can my team take Business Strategy together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
Interested in Business Strategy?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us