What you will be able to do
- A map of your industry, including players from outside it
- A profile of each rival's intent and ability
- A position with a clear reason it is hard to copy
- Plans for how rivals are likely to respond
What we cover
| Topic | What you do |
|---|---|
| How your industry really works | Read the industry as a whole, including outside players. |
| Competitor behaviour and capability | Assess what each rival wants, and what it can really do. |
| A defensible position | Build on scale, unique assets, switching costs or skills. |
| When rivals respond | Test the position against copying, attacks and alternatives. |
Who it is for
Strategy, product and marketing teams, business development leads, founders, and managers who plan new markets or offers. Some understanding of business strategy helps.
How the course runs
- One session of 3 live hours
- In person or live online
How it counts toward an ICA professional certification
Competitive Analysis and Positioning counts toward 2 professional certifications. An ICA professional certification is 1 core certification plus at least 2 of the specialized certifications listed for it, in any order. The same specialized certification can count toward more than one professional certification.
A suggested pathway
One way to earn the ICA Business Strategy Professional Certification: the core certification plus two specialized certifications, including this one.
Business Strategy
Competitive Analysis and Positioning
AI for Product StrategyHow you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Competitive Analysis and Positioning certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Competitive Analysis and Positioning certification?
Competitive Analysis and Positioning (IC-CAPG) is a specialized certification from ICA, the International Certification Alliance (formerly ICAgile). Read your industry and rivals clearly, build a position that is hard to copy, and make sure it holds under pressure.
How long is the Competitive Analysis and Positioning course?
One session of 3 live hours, in person or live online.
Does Competitive Analysis and Positioning count toward an ICA professional certification?
Yes. It counts toward the ICA Business Strategy Professional Certification and ICA Analytical Thinking Professional Certification. Each ICA professional certification is 1 core certification plus at least 2 specialized certifications, in any order.
How do I earn the Competitive Analysis and Positioning certification?
Attend the whole session and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Competitive Analysis and Positioning certification badge.
Can my team take Competitive Analysis and Positioning together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
Interested in Competitive Analysis and Positioning?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us