What you will be able to do
- A vision built on the difference you make for customers
- Which customers to serve first, and what they value most
- Options weighed side by side, and one clear choice
- The changes your organisation needs to deliver the choice
What we cover
| Topic | What you do |
|---|---|
| Vision through customer impact | Base your vision on customer impact, not internal targets. |
| Priority customers and value | Use customer insight to choose who comes first, and why. |
| Strategic choices for customers | Compare ways to create that impact, then commit to one. |
| Alignment and adaptation | Line up skills and money, and adapt when evidence changes. |
Who it is for
Business and strategy leads, customer experience, marketing and product leaders, and managers who set direction for their area. No strategy role needed.
How the course runs
- One session of 3 live hours
- In person or live online
How it counts toward an ICA professional certification
Customer-Centric Strategy counts toward 3 professional certifications. An ICA professional certification is 1 core certification plus at least 2 of the specialized certifications listed for it, in any order. The same specialized certification can count toward more than one professional certification.
A suggested pathway
One way to earn the ICA Customer-Centricity Professional Certification: the core certification plus two specialized certifications, including this one.
Customer-Centricity
Customer-Centric Strategy
AI for Customer InsightsHow you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Customer-Centric Strategy certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Customer-Centric Strategy certification?
Customer-Centric Strategy (IC-CCST) is a specialized certification from ICA, the International Certification Alliance (formerly ICAgile). Build strategy around the difference you make for customers, choose who to serve first, and align your organisation to deliver it.
How long is the Customer-Centric Strategy course?
One session of 3 live hours, in person or live online.
Does Customer-Centric Strategy count toward an ICA professional certification?
Yes. It counts toward the ICA Customer-Centricity Professional Certification, ICA Product Management Professional Certification and ICA Business Strategy Professional Certification. Each ICA professional certification is 1 core certification plus at least 2 specialized certifications, in any order.
How do I earn the Customer-Centric Strategy certification?
Attend the whole session and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Customer-Centric Strategy certification badge.
Can my team take Customer-Centric Strategy together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
Interested in Customer-Centric Strategy?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us