This 3-hour micro-credential equips product teams with the skills to use AI to accelerate the early stages of product development, from brainstorming and ideation to rapidly testing and validating product hypotheses.
AI can instantly generate diverse user personas, draft interview scripts, synthesize market research, and help design preliminary user journey maps, cutting the discovery phase from weeks down to days.
Yes. You will learn advanced prompt engineering techniques to instruct AI to generate highly detailed, data-backed user personas and map out their potential pain points and motivations.
It is highly recommended for Product Managers, Product Owners, UX/UI Designers, Innovation Leads, and Entrepreneurs who are involved in the early stages of product ideation and validation.
Yes. AI can be used to analyze competitor products, simulate customer reactions to proposed features, and structure lean experiments to validate your product hypotheses before you invest in expensive software development.
There are no strict prerequisites, though a foundational understanding of product management or agile delivery (such as the ICP-APO or ICP-PDM) will help you maximize the value of the course.
No. You earn the ICP-AI-DISCOVERY certification through active, hands-on participation in live product discovery simulations evaluated by your instructor.
No. AI is a powerful thought partner and accelerator, but human empathy, strategic judgment, and direct customer interactions remain essential. This course teaches you how to balance AI efficiency with human insight.
The class is highly interactive. Rather than sitting through endless slides, you will be placed in breakout rooms to actively engineer prompts and solve real-world product discovery challenges using AI.
No. The ICAgile AI for Product Discovery certification is a lifetime credential that requires zero ongoing maintenance fees.