What you will be able to do
- A session plan tied to the decision it must support
- Ways to get every voice heard without forcing agreement
- Questions that separate customer evidence from opinion
- Priorities with owners and next steps, not just a map
What we cover
| Topic | What you do |
|---|---|
| Designing the mapping session | Set the purpose, scope, people and evidence up front. |
| Managing the people in the room | Balance voices, handle rank and bring out disagreement. |
| Grounded in customer evidence | Separate evidence from guesses and flag what is unknown. |
| From insight to action | Rank pain points and split quick wins from deeper fixes. |
Who it is for
Customer experience and service design teams, product managers, business analysts, facilitators, and anyone who maps what customers go through. Some facilitation experience helps.
How the course runs
- One session of 3 live hours
- In person or live online
How it counts toward an ICA professional certification
Journey Mapping Facilitation counts toward 3 professional certifications. An ICA professional certification is 1 core certification plus at least 2 of the specialized certifications listed for it, in any order. The same specialized certification can count toward more than one professional certification.
A suggested pathway
One way to earn the ICA Customer-Centricity Professional Certification: the core certification plus two specialized certifications, including this one.
Customer-Centricity
Journey Mapping Facilitation
AI for Customer InsightsHow you earn your certification
- Attend every session in full and take an active part in every practice activity. Attendance is mandatory.
- Within 24 hours after class, Agile Visa registers the class and your details with ICA.
- ICA emails you to set up or open your ICA profile.
- Complete ICA's short post-class survey.
- ICA issues your verified Journey Mapping Facilitation certification badge.
Why learn with Agile Visa
Learn by doing
Short inputs, then real practice on one business case. You leave with work you can use.
Practitioner instructors
ICA authorized instructors who have done the work they teach.
Learn on your schedule
Live online across time zones, or a private class for your team.
Trusted worldwide
The largest, most trusted and most respected ICA accredited training provider globally.
Founded 2017. 75,000+ professionals across 140+ countries.
Register your interest
Tell us what you need and we will reply by email. You can also ask for a private class for your team, in person or live online.
Prefer WhatsApp? Message us on WhatsApp.
Frequently asked questions
What is the ICA Journey Mapping Facilitation certification?
Journey Mapping Facilitation (IC-JMFA) is a specialized certification from ICA, the International Certification Alliance (formerly ICAgile). Design and run mapping workshops that build a shared view of the customer's experience and turn it into clear next steps.
How long is the Journey Mapping Facilitation course?
One session of 3 live hours, in person or live online.
Does Journey Mapping Facilitation count toward an ICA professional certification?
Yes. It counts toward the ICA Customer-Centricity Professional Certification, ICA Product Management Professional Certification and ICA Facilitation Professional Certification. Each ICA professional certification is 1 core certification plus at least 2 specialized certifications, in any order.
How do I earn the Journey Mapping Facilitation certification?
Attend the whole session and take an active part in every practice activity. Within 24 hours, Agile Visa registers the class with ICA. ICA emails you to open your ICA profile, you complete ICA's short survey, and ICA issues your verified Journey Mapping Facilitation certification badge.
Can my team take Journey Mapping Facilitation together?
Yes. Ask for a private class for your team, in person or live online, and tell us how many people and where they are.
Interested in Journey Mapping Facilitation?
Register your interest and we will contact you about dates, or ask for a private class for your team, in person or live online.
Register your interest Ask for a private class WhatsApp us