Marketing Agility Certification (ICP-MKG)
Bring agility to your marketing function. This course empowers marketing professionals to adopt Agile ways of working and deliver customer-centric campaigns faster.
New to the credential? Read: What is ICP-MKG?
Who this is for, and who it isn't
Built for
- Marketing managers and CMO partners
- Brand leads and content strategists
- Growth team leads and demand-gen heads
- Digital marketing managers
- Agency and consultancy marketing leads
Not for
- Pure traditional advertising professionals
- People allergic to data and experimentation
- Non-marketing roles with no campaign accountability
AI is generating content, ads, and audience analysis at industrial scale. Marketing teams without agility get out-shipped weekly.
The marketing function has been the first to feel AI disruption. Content generation, ad optimization, segmentation, and personalization are getting AI-native. Teams that adopt Agile and AI together ship campaigns weekly with measurable ROI. Teams that stick to 6-month campaign cycles lose budget to ones that move faster. Marketing agility is no longer a tech-industry experiment. It is the dominant operating model for modern brand and demand teams.
The transformation
Before ICP-MKG
- Campaign cycles take months
- A/B tests are an afterthought (or skipped)
- ROI measured anecdotally
- Marketing operates on annual brand plan
- Cross-functional collaboration limited
After ICP-MKG
- Weekly experiment cadence
- Data-driven campaigns from first sprint
- ROI traced to every action
- Marketing operates on quarterly outcomes
- Cross-functional flow with product and sales
Measurable outcomes
- Faster campaign cycle time (alumni report it consistently)
- More validated marketing experiments
- Measurable ROI on every campaign
- Positioned for VP Marketing and CMO roles
- Reputation for outcome-driven marketing
Curriculum & certification
Executive overview
14 hours of immersive, live instructor-led training. Agile marketing emphasizes flexibility, collaboration, and continuous improvement to be more responsive to changing customer needs.
Curriculum architecture
- Critical Paradigm Shifts for Marketing
- Customer Analysis and Segmentation
- Adaptive Planning in the Marketing Context
- Teams and Teamwork in the New Paradigm
- Experimenting, Learning and Pivoting
Why this course
Certification criteria
Accredited by ICAgile. Includes ongoing assessment throughout the class and a final practical assessment.
Prerequisites
No conditional pre-requisites. Intermediate level course; participants should have some work experience.
Related pathways
Most learners pair this with one of these next:
Plan your certification
Cost, entry requirements and validity, answered in plain guides:
Bundle and save
ICP-MKG is not in a two-course bundle yet. See the pairs we do offer:
Compare before you choose
Plain comparisons of ICAgile certifications with the alternatives:
Beyond the certification
Every cohort comes with all of the following:
- ICAgile ICP-MKG Official Certification (recognized globally)
- 140+ Agile & Professional Tools Library (free lifetime access)
- Alumni network access (peer support and ongoing updates)
- AI-Agile Operating Model Framework (live on agilevisa.com)
- Case Studies: 10 real Agile + AI transformations (before/after metrics)
- Marketing Playbook (campaign sprints, experimentation patterns, ROI tracking)
Included with your seat
- Materials are yours once shared
- Alumni network for peer support
- Be part of our mission to democratize AI + Agile
A global community of practitioners
Risk of waiting vs reward of moving
If you wait
- AI-first marketing teams out-ship you weekly
- Brand becomes irrelevant (slow, untested messaging)
- Budget moves to teams with measurable ROI
- Career caps at senior marketing manager
- Out-promoted by Agile and AI marketers
If you move
- Lead marketing modernization initiatives
- CMO trust and visibility
- Positioned for VP Marketing roles in modern orgs
- Reputation as the marketer who ships outcomes
- Skills transfer across B2B, B2C, and growth contexts
Live cohort. One time.
Valid for life. No exam, no renewal fee.
Why? Because Agile marketing produces measurable ROI. We're betting on it. You should too. Our alumni lead marketing transformations across global brands.
Training 6+ practitioners? Talk to us.
For groups of 6 or more, we run dedicated cohorts with custom case studies, volume pricing, and post-cohort coaching. Most quotes go out within 24 hours.
What's in a corporate cohort
- Dedicated cohort for your team only
- Custom case studies from your industry
- Volume pricing for 6+ seats
- Trainer-led + AI-augmented delivery
- Cohort alumni network
- Optional executive briefing for sponsors
Payment plan
Ready to reserve your seat?
See all upcoming cohorts, local pricing, and faculty. Reserve in under 60 seconds.
Frequently asked
What is ICP-MKG? +
Marketing Agility Certification (ICP-MKG) is an ICAgile certification that applies agile ways of working to marketing. It covers the critical paradigm shifts for marketing, customer analysis and segmentation, adaptive planning in a marketing context, teams and teamwork, and experimenting, learning and pivoting. You earn it through a live ICAgile-accredited course, and it is valid for life.
What is Agile Marketing? +
Agile Marketing applies agile values and frameworks (like sprints, kanban boards, and backlogs) to marketing operations, allowing teams to launch campaigns faster, adapt to trends, and prioritize data over opinions.
How does ICP-MKG help me and my team? +
You learn to plan marketing work in short cycles, test small ideas, measure what works and adapt quickly, and to organise the team so marketing, product and sales work together. For your team, it means fewer long campaigns built on guesswork and a steady rhythm of learning from real customer data.
Which job roles does ICP-MKG prepare me for? +
ICP-MKG suits marketing managers and directors, brand leads and content strategists, growth and demand generation leads, digital marketing managers, campaign managers, and agency or consultancy marketing leads.
How much does the ICP-MKG certification cost? +
The live online ICP-MKG course costs US$999 per seat. The price box on this page shows the seat price for your country, in your local currency, and checkout charges that amount. The fee covers the full live course, all courseware, the certification itself and lifetime validity, with no renewal or hidden fees afterwards.
When is the next ICP-MKG cohort? +
New dates are being scheduled. Ask us for the next cohort or a private session. Use Request a date under Upcoming Schedules, or the contact page.
Is ICP-MKG live online or in person? +
Public ICP-MKG cohorts run live online with a trainer, in part-day sessions. For company teams we also run private cohorts, on-site at your premises or live online. Delivered in English. Trainers for Arabic, Spanish, Bahasa Malaysia, German or French can be arranged for company cohorts on request.
How long is the ICP-MKG course? +
ICP-MKG is 14 hours of live, trainer-led training.
Is there a discount on ICP-MKG? +
ICP-MKG is not sold as part of a combo. For 6 or more people from one company, we run a dedicated cohort with company pricing: ask us for a quote.
Can my company pay by invoice or purchase order? +
Yes. Company buyers: send the form; we quote, accept purchase orders, complete your supplier onboarding forms (including W-8BEN-E on request), and share tax, insurance and data protection documents directly with your procurement team. Read more: Company invoice or purchase order.
Can I cancel or move my seat? +
Yes. With 16 or more days notice before the first class day, you get a 90% refund; the 10% administrative fee is non-refundable. With 8 to 15 days notice, you get a 50% refund, or you can move once to a later cohort for a 10% administrative fee, which is non-refundable. With 7 days notice or less, there is no refund. Full terms: refund policy.
What is included with an ICP-MKG seat? +
Every seat includes the full live, ICAgile-accredited ICP-MKG course, all course materials and your ICAgile ICP-MKG certification, which is valid for life with no renewal fee. The extras that come with every cohort, such as alumni network access, are listed under What's included on this page.
What are the prerequisites for the ICP-MKG training? +
There are no prerequisites. Marketing professionals of all experience levels are welcome to attend and learn how to modernize their operational workflows.
Is there a final exam for the ICP-MKG certification? +
No. There is no exam. You earn the ICP-MKG certification by completing the full live, ICAgile-accredited course and demonstrating ICAgile's learning outcomes in the sessions. Your trainer assesses this through the class exercises and a final practical assessment, and the certification is then issued to you. It is valid for life.
Does the ICAgile Marketing Agility certification expire? +
No. Your certification is valid for life and never requires renewal fees or continuing education credits.
Do I need to know software development to take agile marketing? +
Absolutely not. The ICP-MKG strips away IT-specific jargon and translates agile principles exclusively into marketing contexts, focusing on campaign delivery, content creation, and audience engagement.
What frameworks are taught in the agile marketing class? +
You will learn how to adapt core elements of Scrum and Kanban specifically for marketing teams, including visual management boards, iterative planning, daily syncs, and campaign retrospectives.
How do agile marketing teams handle changing market trends? +
Because agile marketing relies on adaptive planning and short iterations, teams can instantly pivot their messaging to capitalize on viral trends or shifts in consumer behavior without derailing an entire annual plan.
