Certification guide
What is ICP-MKG?
ICP-MKG is the ICAgile Certified Professional in Agility in Marketing. It covers applying agile ways of working to marketing: iterative campaigns, validated learning over big-bang launches, and marketing teams that respond to data in days rather than quarters.
Who is ICP-MKG for?
Marketing managers, campaign and content teams, and CMOs modernising how their function plans and delivers.
How do you earn the ICP-MKG certification?
You earn ICP-MKG by completing an accredited 14-hour live course with an ICAgile member organisation such as Agile Visa. There is no exam: ICAgile certifications are assessment-based, earned through participation in the exercises and activities of the class. The credential is lifetime and never needs renewal.
Does ICP-MKG expire?
No. Like every ICAgile certification, ICP-MKG is a lifetime credential with no renewal fees or continuing education requirements.
How much does ICP-MKG cost?
With Agile Visa the live online ICP-MKG course costs US$999 per seat. The price box on the course page shows the seat price for your country.
What does ICP-MKG help you do?
ICP-MKG helps marketing teams work in short cycles: run campaigns iteratively, learn from real customer data and change course in days rather than quarters. It is a lifetime ICAgile credential with no renewal fee.
Where it sits in the ICAgile tracks
ICP-MKG applies the ICAgile business agility family to the marketing function.
Official certification page: ICAgile, Agility in Marketing