Certification guide
What is ICP-MKG?
ICP-MKG is the ICAgile Certified Professional in Agility in Marketing. It covers applying agile ways of working to marketing: iterative campaigns, validated learning over big-bang launches, and marketing teams that respond to data in days rather than quarters.
Who is ICP-MKG for?
Marketing managers, campaign and content teams, and CMOs modernising how their function plans and delivers.
How do you earn the ICP-MKG certification?
You earn ICP-MKG by completing an accredited 14 hour live course with an ICAgile member organisation such as Agile Visa. There is no exam: ICAgile certifications are assessment-based, earned through participation in the exercises and activities of the class. The credential is lifetime and never needs renewal.
Does ICP-MKG expire?
No. Like every ICAgile certification, ICP-MKG is a lifetime credential with no renewal fees or continuing education requirements.
How much does ICP-MKG cost?
With Agile Visa the ICP-MKG course is US$999 as a live global cohort, with regional pricing shown at checkout.
Is ICP-MKG worth it?
For the right role, yes. ICP-MKG certifies Agility in Marketing competency through assessed live practice rather than an exam, it is internationally recognised through ICAgile, and it is a lifetime credential, so the fee is paid once and never again. It is worth least if you only want a badge: the value comes from the capability the live course builds. The "who it is for" section above is the honest test.
Where it sits in the ICAgile tracks
ICP-MKG applies the ICAgile business agility family to the marketing function.
Official certification page: ICAgile, Agility in Marketing