Marketing Agility Certification (ICP-MKG)
Bring agility to your marketing function. This course empowers marketing professionals to adopt Agile ways of working and deliver customer-centric campaigns faster.
Students Upskilled
Capability Standard
Banks, GCC's, Governments, IT
Corporate Academy
Request a corporate quote for your workforce.
Executive Overview
14 hours of immersive, live instructor-led training. Agile marketing emphasizes flexibility, collaboration, and continuous improvement to be more responsive to changing customer needs.
Curriculum Architecture
- Critical Paradigm Shifts for Marketing
- Customer Analysis and Segmentation
- Adaptive Planning in the Marketing Context
- Teams and Teamwork in the New Paradigm
- Experimenting, Learning and Pivoting
Value Proposition
Certification Criteria
Accredited by ICAgile. Includes ongoing assessment throughout the class and a final practical assessment.
Prerequisites
No conditional pre-requisites. Intermediate level course; participants should have some work experience.
Frequently Asked Questions
What is Agile Marketing? +
Agile Marketing applies agile values and frameworks (like sprints, kanban boards, and backlogs) to marketing operations, allowing teams to launch campaigns faster, adapt to trends, and prioritize data over opinions.
How does agile marketing improve campaign ROI? +
By utilizing short work cycles and rapid experimentation, your team stops spending months on massive campaigns that might fail. Instead, you test small ideas, gather immediate customer data, and scale only what actually works.
Who should attend the ICP-MKG certification course? +
This course is strictly designed for CMOs, Marketing Directors, campaign managers, content creators, and agencies looking to optimize their workflow, collaboration, and speed-to-market.
Do I need to know software development to take agile marketing? +
Absolutely not. The ICP-MKG strips away IT-specific jargon and translates agile principles exclusively into marketing contexts, focusing on campaign delivery, content creation, and audience engagement.
Is there a final exam for the ICP-MKG certification? +
No. The ICP-MKG is an assessment-based certification. You earn your credential through active participation in live marketing simulations and practical backlog exercises during the class.
Does the ICAgile Marketing Agility certification expire? +
No. Your certification is valid for life and never requires renewal fees or continuing education credits.
What frameworks are taught in the agile marketing class? +
You will learn how to adapt core elements of Scrum and Kanban specifically for marketing teams, including visual management boards, iterative planning, daily syncs, and campaign retrospectives.
How do agile marketing teams handle changing market trends? +
Because agile marketing relies on adaptive planning and short iterations, teams can instantly pivot their messaging to capitalize on viral trends or shifts in consumer behavior without derailing an entire annual plan.
What are the prerequisites for the ICP-MKG training? +
There are no prerequisites. Marketing professionals of all experience levels are welcome to attend and learn how to modernize their operational workflows.
Can I take the ICP-MKG certification training live online? +
Yes. Our ICP-MKG cohorts are delivered via high-impact, live online virtual classrooms, allowing marketing teams from across the globe to collaborate and learn together.