This course teaches product professionals how to use AI to define the right KPIs, track product health, interpret complex usage data, and connect feature performance directly to business outcomes.
AI excels at pattern recognition. It can take massive exports of product usage data, instantly identify trends, highlight drops in user retention, and suggest actionable ways to improve the product.
No SQL or coding knowledge is required. You will learn how to use conversational AI to automatically generate the queries you need or to analyze plain-text data exports without writing code.
Data Analysts, Product Managers, Product Owners, and Growth Marketers who need to make rapid, data-informed decisions but do not want to rely on a centralized data science team.
Yes. The core focus of the course is moving beyond 'vanity metrics' (like page views) and using AI to establish and track actionable metrics that prove actual business ROI and customer value.
There are no strict prerequisites. However, a basic understanding of what product metrics are (like conversion rates or churn) will be highly beneficial.
There is no written exam. You will earn the credential by participating in a live, 3-hour instructor-led workshop and demonstrating your ability to analyze sample data sets using AI.
It is a concentrated, high-impact 3-hour live online session designed to fit into the schedule of busy enterprise professionals.
No. The ICP-AI-METRICS is a lifetime certification with no annual renewal requirements.
Yes. You will learn how to prompt AI to take complex data analysis and summarize it into clear, executive-level summaries and presentation narratives.