What is Agile Marketing ICP-MKG Certification?
This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. Target attendees are part of an organization actively adopting agile thinking and practices and the content is applicable irrespective of industry. Following completion of this certification, marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcomes.
Our training is designed by Certified Training from the Back of the Room Trainers using research-backed brain-based adult learning techniques. This two-day course is delivered by a highly qualified coach trainer with real-world experience of working in agile transformations and agile teams.
- Access to eLearning Portal
- Course material and export of Jamboard/MIRO/MURAL board
- Knowledge and practice of skills to enhance Agility In Marketing
- ICAgile Certified Professional in Agility In Marketing (ICP-MKG) certificate from ICAgile
- ICP-MKG Certification is valid for lifetime.
- WHY AGILITY IN MARKETING
- Critical Paradigm Shifts for Marketing
- Customer Analysis and Segmentation for Business Agility
- IMPLEMENTING AGILITY IN MARKETING
- Adaptive Planning in the Marketing Context
- Teams and Teamwork in the New Paradigm
- SUCCEEDING WITH AGILITY IN MARKETING
- Establishing Short Work Cycles in Agile Marketing
- Experimenting, Learning and Pivoting
- Making it Real: Agile Marketing in Practice
WHO SHOULD ATTEND:
The target audience for this class includes marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.
There are no conditional pre-requisites for this training program. This is an intermediate level course, and participants should have some work experience in at least one agile framework.
International Consortium for Agile (ICAgile) is a certification and accreditation body, not a training company. We collaborate with worldwide agile thought leaders to develop learning programs that lead people to agile mastery. The Business Agility Foundations course is accredited by ICAgile as fulfilling all Learning Objectives in the new Business Agility Roadmap.
The certification fees are included in the total course fees. Once the class is completed, you will receive an email from ICAgile with your Certification.
FEEDBACK FROM PREVIOUS PARTICIPANTS:
Prashant is an extremely knowledgeable person on Marketing Agility & other transformation topics as an instructor. He has real life experience & stories which makes learning more realistic & hands on.
The Case study done was the best part it actually helped in understanding how the process will be.
Course was excellent! Loved the hands on part, activities were engaging and facilitated beautifully. Would definitely recommend it to my peers
Very balanced and engaging. Extremely helpful. Thoroughly enjoyed the learning.
Great sense of humor and calmness, to get us through all the material. Prashant is a very good facilitator and I look forward to attend more of his sessions in future.
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