Agile Marketing | ICP-MKG



What is ICAgile Agile Marketing ICP-MKG Certification?

Agile marketing is an approach to marketing that is based on the principles of Agile software development. It is a methodology that emphasizes flexibility, collaboration, and continuous improvement. The goal of Agile marketing is to be more responsive to changing customer needs, more efficient in delivering value, and more effective in achieving business goals.

The following are some key principles of Agile marketing:


Agile marketing starts with understanding the needs and preferences of customers. It involves continuously gathering feedback and data to refine marketing strategies and tactics.

Cross-functional teams:

Agile marketing requires collaboration between different teams, including marketing, sales, product, and design. This cross-functional approach allows for better communication and faster decision-making.

Iterative approach:

Agile marketing involves breaking down marketing projects into smaller, manageable pieces and using an iterative approach to complete them. This allows for faster feedback and adjustments, leading to better results.


Agile marketing relies on data and analytics to make informed decisions. This includes monitoring key performance indicators (KPIs) and using data to guide marketing strategies and tactics.

Continuous improvement:

Agile marketing is based on a mindset of continuous improvement. This involves regularly reviewing performance, testing new ideas, and making adjustments to improve results.

Overall, Agile marketing is a way of working that prioritizes customer needs, collaboration, and flexibility. It allows marketing teams to be more responsive to changes in the market and to deliver value more efficiently and effectively.

Our training is designed by Certified Training from the Back of the Room Trainers using research-backed brain-based adult learning techniques. In conclusion. this course is delivered by a highly qualified coach trainer with real-world experience of working in agile transformations and agile teams.

Delivery Language – English

Global PricingUSD 649 1999 Special Price For Limited Time

Select 2 or more tickets & group discount is applied automatically on the Cart / Checkout page.

We offer special rates for class participants from developing countries who wish to join our online classes, please email us for details.


  • Access to eLearning Portal
  • Course material and export of Jamboard/MIRO/MURAL board
  • Knowledge and practice of skills to enhance Agility In Marketing
  • ICAgile Certified Professional in Agility In Marketing (ICP-MKG) certificate from ICAgile
  • ICP-MKG Certification is valid for lifetime.


    • Critical Paradigm Shifts for Marketing
    • Customer Analysis and Segmentation for Business Agility
      • Adaptive Planning in the Marketing Context
      • Teams and Teamwork in the New Paradigm
    • Establishing Short Work Cycles in Agile Marketing
    • Experimenting, Learning and Pivoting
    • Making it Real: Agile Marketing in Practice

WHO SHOULD ATTEND Agile Marketing ICP-MKG Certification :

The target audience for this class includes marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.


There are no conditional pre-requisites for this training program. This is an intermediate level course, and participants should have some work experience in at least one agile framework.


International Consortium for Agile (ICAgile) is a certification and accreditation body, not a training company. We collaborate with worldwide agile thought leaders to develop learning programs that lead people to agile mastery.

The certification fees are included in the total course fees. Once the class is completed, you will receive an email from ICAgile with your Certification.

Please see what our students says about our class quality via our Video Testimonials –   

If you have any queries, please reach out to ‘Agile Visa’.

Email: info@agilevisa.comWhatsApp: +91-7021985682| Phone: +91-7021985682

Save more money with our combos –

If you like to also learn Agile Coaching, Enterprise Coaching, Agile Leadership etc., then please explore our dual certification combos here.

If you are looking for heavy discounts then please explore here.

If you are not sure which course is right for you, please email us at