ICAgile Marketing Agility (ICP-MKG) Training – Transform Marketing for the new era
Bring agility to your marketing function with ICAgile’s ICP-MKG Certification. This course empowers marketing professionals to adopt Agile ways of working, deliver customer-centric campaigns faster, and align with business outcomes. Learn how to build adaptive marketing teams and practices that thrive in a rapidly changing market.
✅14 hours of immersive, live instructor-led Agile Fundamentals training
✅ Learn Agile values, practices, and frameworks tailored to marketing
✅ Hands-on exercises for campaign agility, backlog management, and iterative delivery
✅ Explore alignment of marketing with customer journeys and product teams
✅ ICAgile ICP-MKG certification awarded upon engagement and participation
✅ Globally recognized credential for marketing professionals, leaders, and strategists
Accredited By:
Fees:
The brands who trust us
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Flexibility and customization
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Price and value
The price and value of a training program is also an important factor to consider. You may want to evaluate the cost of the program compared to the quality of the training, the certification or accreditation provided, and the potential benefits of completing the program.
No Renewal Fees
ICAgile certifications are valid for lifetime and need no renewal unlike other scrum, agile certifications from other bodies.
What is ICAgile Agile Marketing ICP-MKG Certification?
Agile marketing is an approach to marketing that is based on the principles of Agile software development. It is a methodology that emphasizes flexibility, collaboration, and continuous improvement. The goal of Agile marketing is to be more responsive to changing customer needs, more efficient in delivering value, and more effective in achieving business goals.
The following are some key principles of Agile marketing:
Customer-centric:
Agile marketing starts with understanding the needs and preferences of customers. It involves continuously gathering feedback and data to refine marketing strategies and tactics.
Cross-functional teams:
Agile marketing requires collaboration between different teams, including marketing, sales, product, and design. This cross-functional approach allows for better communication and faster decision-making.
Iterative approach:
Agile marketing involves breaking down marketing projects into smaller, manageable pieces and using an iterative approach to complete them. This allows for faster feedback and adjustments, leading to better results.
Data-driven:
Agile marketing relies on data and analytics to make informed decisions. This includes monitoring key performance indicators (KPIs) and using data to guide marketing strategies and tactics.
Continuous improvement:
Agile marketing is based on a mindset of continuous improvement. This involves regularly reviewing performance, testing new ideas, and making adjustments to improve results.
Overall, Agile marketing is a way of working that prioritizes customer needs, collaboration, and flexibility. It allows marketing teams to be more responsive to changes in the market and to deliver value more efficiently and effectively.
Our training is designed by Certified Training from the Back of the Room Trainers using research-backed brain-based adult learning techniques. In conclusion. this course is delivered by a highly qualified coach trainer with real-world experience of working in agile transformations and agile teams.
Upcoming Schedules
| Dates & Times | Fees | Book Now |
|---|---|---|
| 3 sessions x 4.5 hours each USA, Europe, Middle East & India Time Friendly December 15, 16, 17 (8 am – 12:30 pm EST | 1 pm - 5:30 pm) Trainer – Mansoor / Nivarti | $1,499.00 $799.00 ⏰Filling Fast | Book Now |
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