What is Cost of Delay (CoD)?

If you have two features to build, which goes first? Traditional project management often relies on the HiPPO (Highest Paid Person's Opinion). Agile relies on economics.

By calculating the revenue lost, risk incurred, or market share forfeited for every week a feature is delayed, organizations can sequence work objectively. When combined with job duration (WSJF - Weighted Shortest Job First), it ensures maximum ROI.