Agile Insights & Glossary

What is the Project to Product Shift?

The Project to Product transformation involves moving away from temporary, budget-driven project teams toward long-lived, stable teams funded to maintain a specific business capability.

Projects have definitive end dates. Products have lifecycles. When a project ends, the team is disbanded, destroying domain knowledge and psychological safety.

By organizing around products (or value streams), organizations create stable teams that deeply understand their customers. Funding shifts from 'business cases' to 'value streams,' allowing teams to adapt to market changes without seeking re-approval from a PMO.

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