Who this course is for
Run marketing the way the best product teams build software. Prioritise, experiment and adapt with shorter feedback loops, so the team ships more of what works.
- CMOs, marketing directors and function heads
- Marketing managers leading content, brand or growth teams
- Marketing-ops and project leads inside marketing
- L&D leaders rolling out agile across non-software functions
What you will learn
Module 1: Why marketing needs agile (and how not to copy software)
The honest case for agile in marketing, and the parts of the software playbook you should absolutely not copy.
Module 2: Prioritisation that sticks
A practical prioritisation practice that survives the CEO walking in with a "quick favour."
Module 3: Marketing sprints and cadence
A working sprint, planning and review cadence for marketing teams, including how to handle long-running campaigns.
Module 4: Experimentation and learning
A lean experimentation rhythm that produces real learning, not just dashboards.
Module 5: Measuring an agile marketing team
A small, honest set of indicators that show whether the change is actually working.
Learn from the founder
Prashant Shinde
Twenty plus years of training delivery and 75,000+ professionals trained across 140+ countries. Prashant designs and leads every Agile Visa flagship programme and partners with organisations across Malaysia as a strategic learning and development advisor.
Upcoming cohorts
| Cohort | Format | Status |
|---|---|---|
| Monthly public cohorts, Kuala Lumpur and online | 2 days / 14 hours, blended | Open for registration |
| Private in-house cohort, your dates | On site at your office | Book a date |
Confirmed public cohort dates are shared on enquiry. Private cohorts run on dates that suit your team.
Frequently asked questions
How much does Agile Marketing cost in Malaysia?
This programme runs as a private, in-house cohort priced per engagement.
Is this course HRD Corp claimable?
Our founder, Prashant Shinde, is HRD Corp Accredited Trainer. Agile Visa is not yet an HRD Corp registered training provider, so these programmes are not HRD Corp claimable at this time.
Who is this course for?
CMOs, marketing directors and function heads. Marketing managers leading content, brand or growth teams. Marketing-ops and project leads inside marketing. L&D leaders rolling out agile across non-software functions.
Who delivers the training?
The programme is founder designed by Prashant Shinde, an ICAgile accredited and HRD Corp Accredited Trainer with 20+ years of delivery and 75,000+ professionals trained across 140+ countries.
Last reviewed: 8 June 2026 by Prashant Shinde, Founder, ICAgile accredited and HRD Corp Accredited Trainer.
Run this as a private cohort for your team
We deliver Agile Marketing as an in-house cohort built around your real projects and tools, starting with a Training Needs Analysis. Structured for HRD Corp registered employers.
Talk to us about a cohort