Agile Insights & Glossary

Minimal Marketable Product (MMP) vs MVP

An MVP is a prototype built to test a hypothesis and learn, whereas an MMP is the smallest version of a product that can actually be sold and deliver value to early adopters.

An MVP (Minimum Viable Product) might just be a landing page or a wireframe to see if people click a button. You don't necessarily charge for it.

An MMP (Minimal Marketable Product) must have enough core functionality, security, and polish to be released into the wild and generate revenue. Product Managers must clearly delineate these to avoid shipping broken prototypes to paying customers.

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