Agile Insights & Glossary

What is Continuous Discovery?

Continuous discovery is a product management habit where teams constantly engage with customers to validate hypotheses, rather than doing all research upfront.

Instead of a rigid 'Requirements Gathering' phase that locks in a roadmap for a year, continuous discovery dictates that Product Managers and designers talk to customers weekly.

By mapping opportunities using an Opportunity Solution Tree, product teams can rapidly pivot their backlog based on actual user behavior, ensuring they are building the right product, not just building the product right.

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